![]() ![]() In announcing DirecTV Now, a television service that can be streamed on mobile devices, the company said on Monday that its cellular customers would be able to watch shows without that usage counting toward their monthly data limits. Even in areas with strong cellular coverage, watching content offline would allow users to avoid depleting their monthly data limits, addressing a major frustration of mobile video, which eats up data ravenously.Ĭustomers who watch only a limited amount of video before incurring overage fees with their cellular carriers are more likely to stop watching videos - an unpalatable option for media companies like Netflix that want to keep eyes glued to their products.ĪT&T also appears to have come to a similar conclusion.
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